Diederik's Video Marketing Meetup Slides from 8 May 2019
Diederik shared his experiences with video marketing during the VMM Video Marketing Meetup in Amsterdam. Access his slides here.
Resources
Content is the fuel for meaningful engagement
Today’s buyer behaviour has changed, people self-inform before buying. This means the right content should be available for leads at the right time, so they are able to engage with you. To do this, we must understand buying behaviour to engage meaningfully.
eBook - 10 Marketing Automation Masters on Integration Topics
Diederik Martens, founder at Chapman Bright, is featured as one of the ten marketing automation masters in the FeedOtter eBook.
Leverage Customer Feedback Throughout The Lifecycle
#MarTechFriday 003 - In this video we'll demonstrate, based on our own user cases, how Marketo (marketing automation) and Survicate (surveys) can create synergy.
The Demand Generation Marketer's Guide To Drift
How Conversational Marketing Will Drive More Leads, Book Meetings Faster and Generate More Revenue For Your Company.
Your wish is my command: Marketo ideas coming soon!
On the Marketo Community users can share their ideas to make Marketo even better. Everyone can vote for ideas they think are useful. Marketo on the other hand will assess whether these ideas are feasible and will be implemented.
The Marketers Guide To Integrating Video Into Marketo
Setup and activate the TwentyThree x Marketo integration. Build lead generating campaigns through video & sync leads to Marketo.
The Big Cleanup: increase scores by database management
Without (proper) data, you can’t market your product(s) or service(s). Next to that, your data quality has a huge impact on your program and email performance. Therefore it’s important to clean your database on a regular basis.
Using marketing automation to prove the business case for making optimal use of engagement tools by increasing engagement within their membership club
Read more about Graco's journey.
Proving the enterprise scalability and flexibility of Marketo Engage by quickly implementing it for the bit.B business line through leveraging existing programs from their other instances
Read more about the bit.B story.
Decreasing the cost of acquisition for solar panels by preventing unnecessary calculations and sending the right leads to sales
Read about how innovation cycles drive continious business value.
SMOps changes name and branding to Chapman Bright
Our customers' experience and core values didn't match with the name and branding of SMOps. So we changed to Chapman Bright to reflect our values: Clear, For Your Personal Success, and Stretching the Limits.